Event Schedule

The Short Stay Show serves an exciting ecosystem of brilliant minds and businesses bringing new ideas and growth to the complementary worlds of hospitality, property, tourism, business travel and future city planning.

We have structured (and priced) the event to suit all people involved in the industry from the home hosts right through to the international tech players.

If you are new to the industry and you are looking to be inspired by learning, conversation, exploration and networking – this is the show for you.

Don’t miss out. The accommodation business event of 2020 starts in just…

 
 
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Premium
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Welcome to the Premium Access Stage

Sessions delivered in partnership with

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The Premium Access Stage is the only place in the UK where the influencers and game changers of the short stay industry come together to discuss the challenges and trends we face in the coming year. Featuring keynote speakers, panels, insight reports and government representation the Premium Access Stage helps shape the discussion of the fastest growing trend in accommodation, hospitality, travel and tourism. Tickets to access this stage cost £295 + VAT and can purchased here.

10:30 - 10:45
Welcome and Ministerial Address

Co-Founder of the Short Stay Show Diane Lloyd and STAA Chair, Merilee Karr welcome delegates to the Premium Access Conference outlining the programme and speakers for the day.

The welcome is followed by an address from UK Government Tourism Minister

11:30 - 12:15
Professionalism and Hospitality

As the industry grows, the need to mature and develop rising levels of quality standards for the betterment of short stay guests is paramount.

11:30 - 12:15
UK Government Regulatory Environment

The UK regulatory landscape varies drastically depending on the location, communities and economies that the short stay industry is currently impacting. We take a tour around the UK to discover trends that will signal a future direction for the industry.

12:15 - 13:00
When property, hospitality and travel collide

Short stay is in the sweet spot between three giants of property, hospitality and travel and to stay ahead of the game it needs to serve all three in abundance.  This panel looks at the current and future demands these sectors place on our fledgling industry and what it needs to do to meet it.

13:00 - 14:00
LUNCH AND NETWORKING
14:00 - 14:45
Ecosystem and Evolution

The short stay ecosystem is expanding at an unprecedented rate.  This panel looks at future growth, direction and the pockets of innovation.

14:45 - 15:30
Investment and Money

A look at the most lucrative investments in the short stay, guest experience and proptech space over the last twelve months and predicting what will unfold in 2020.

15:30 - 16:10
The Customer Experience Layer

The customer experience is becoming a business-critical function for the short stay industry and for goes well beyond the check in process of guests. This panel looks at how the industry’s emergent customer experience companies can make a real difference to the established ecosystem.

16:10 - 16:50
Innovation and the Short Stay Industry

A specific deep dive into innovation in the short stay market, how it is driving growth and demonstrating value for the most important stakeholder in the ecosystem – the guest.

16:50 - 17:00
Closing Remarks

We reflect on the day’s sessions and speakers before heading to the networking zone for an informal drinks debrief where delegates can discuss their findings and look ahead to 2020.

Welcome to the Starter Stage

Sessions delivered in partnership with

The Starter Stage is the place for people and businesses who are looking to start their short stay business or take the early steps to growing beyond their first or second property. The sessions on this stage have been curated to save people time and money as well as give practical help and advice to avoid the common pitfalls of starter businesses – giving you the best chance of success in 2020..

10:00 - 10:20
Your Starter For Ten

Back by popular demand, our opening session focusses on the top ten tips you need to help supercharge your new short stay business. This session will not only save you time and money but it will also save you a lot of heartache.

10:30 - 10:50
Money Matters

Working out the right property, for the right customer, at the right time, for the right price on the right channel is revenue management and is the difference between success and failure. Find out how to be a successful short stay business in this session.

11:00 - 11:20
The Insurance 101

A great start to learning about the ins-and-outs of insurance, specifically for the short-term rental sector. Don’t expose yourself financially to liability and property damage issues; get-to-grips with the basics during this unmissable twenty-minute session. You’ll thank yourselves for it later.

11:30 - 11:50
Location, Location, Location

Often, the location of your serviced apartments and holiday homes (and how you utilise it) can determine the overall success of your short-term rental business. So, there’s a lot riding on it; and probably, a lot that you’ll need to get your heads around. Start off with this insightful session, as it’ll teach you everything you need to know about property location and set you off on the right track.

12:00 - 12:20
Property Investment Strategies for 2020

2020 is a big year for the UK property market which will see numerous opportunities for businesses who are specialising in short term rental properties. In this session we look at the different investment strategies on the table over the next twelve months that can help supercharge your business

12:30 - 12:50
Building Booking Websites

In the age of digitalisation, building a solid booking website is a MUST. With over 80% of consumers booking their holidays and short-term rental stays online, your business simply cannot afford to not have a website that facilitates and manages bookings. You’re in great hands with this session, as it’ll run you through all the basics of building an online booking machine.

13:00 - 13:20
Bookings from Beyond!

Bookings for your property or short-term rental agency don’t all have to come from one place. But of course, you might be wondering where else you can attract more bookings from? This session is packed with tips about marketing your business across different platforms, for maximum bookings and profitability.

13:30 - 13:50
Feedback And Reviews

If you haven’t already discovered, the short stay industry is underpinned by guest feedback and reviews. We look at how to ensure your properties and the guest experience stay top rated … and what to do when it all goes awry.

14:00 - 14:20
Keeping It Professional

Professionalism and the ability to deliver an amazing experience is paramount to the success of your short stay business. In this session we look at what guests and travellers expect from short stay properties (and how you can delight them)

14:30 - 14:50
Making The Headlines

OTAs, platforms and channel managers will get you bookings and make your profitable but we look at how you can use local and national press to get your property the headlines you deserves. Developing a personal and professional PR campaign will set you apart and this session will help you do exactly that.

15:00 - 15:20
Fire Safety Guidance

As a responsible accommodation owner you need to be fully versed on the best ways to protect and safeguard your guests, property and business. One of the most important responsibilities is that of fire safety. Attend this session to find out about risk assessments, plans and guidance.

15:30 - 15:50
Advanced Insurance Scenarios

You’ve already learned how legitimate insurance can protect you from things like financial liability and property damage; but there’s a lot more to sink your teeth into. Bring your notepads for an in-depth session on advanced insurance scenarios, that come by more often than you probably think.

16:00 - 16:20
Getting Instagram Bookings

This session is packed with tips to build an audience on Instagram which will turn lookers into bookers. We uncover the tactics which will help short stay businesses consistently put out content that is viewed, shared and drives direct bookings. Bring your phone, because this talk is going to go viral!

16:30 - 16:50
Cleaning Up

The cleanliness and hygiene of your property will be one of the critical factors determining your success as a short stay business. In this session we look at the whole cleaning process including costs, checklists, staffing, timings, products and incentives to make sure you come up smelling of roses.

Welcome to the Growth Stage

Sessions delivered in partnership with

The Growth Stage is perfect for ambitious people and businesses who are looking to scale up their short stay business by increasing their accommodation portfolio or enhancing their offerings. The sessions have been curated on this stage to help business avoid the problems of scale and size which come with increased bookings, properties and customers. Ensure that you attend these sessions if you want to maintain your standards and service levels irrespective of how fast you grow!

10:00 - 10:20
Making Payments Painless

Payments and profitability are the backbone of any short-term rental business. So, what do you do when those payments are either not being settled, recharged or causing you reckless, sleepless nights to even redeem? This session might just save you from the pits of payment hell. You won’t want to miss it.

10:30 - 10:50
Query Handling, Handled

Responding to queries is just the beginning. To keep on top of their game, successful short-term rental agencies will monitor queries, feedback, and responses (often in a database), whilst still being empathetic in their approach. Keep your notepads at the ready for this session, as it’ll cover the most common Q’s about query handling, and how you can make the process as slick and seamless as possible.

11:00 - 11:20
Tweet, Like, Repeat

Pssst. If you think that social media is just about sharing photos of your property and retweeting some mentions then you are probably doing it wrong. When you supercharge your social media activity it becomes a storytelling platform, a sales channel and an essential part of your guest communications.

11:30 - 11:50
Off-Peak Problems

Does your depressingly empty calendar drive you into panic-mode? You’re not the only one, as the “quiet time of year” is something a number of owners and managers complain about in the hospitality industry. The good news is you can attract more bookings to your short-term rental property during off-peak times – it just requires is a little creativity.

12:00 - 12:20
Digital Marketing Hack

In this session we look at how to use different digital tools to improve your short-term rental business. Digital marketing is only useful if it has real world results which means increased bookings and occupancy. We also discover what Google is doing in the short stay space.

13:00 - 13:20
Global Plans and Property

Short term property markets can get crowded pretty quickly so it’s best to widen your horizons when looking at new properties to add to your growing portfolio. This session gives you a tick list of how to buy and manage properties in foreign climes.

13:30 - 13:50
Bagging Corporate Bookings

In 2016, Airbnb reported that its sales to business travellers increased threefold over one year. This is just a tip of the iceberg, as more reports suggest that business travellers are increasingly warming towards the sharing economy. Now is a profitable time for property owners and short-term rental agency owners to reap the benefits of this trend (which shows no signs of slowing down). If you want more corporate bookings, tune in to this talk.

14:00 - 14:20
Let’s Get Green

Short-term rental properties are a gold mine for eco-friendly ideas, waste reduction, and sustainability progress. Being environmentally friendly in our industry today will not only help save the world (and your wallets); but it’ll do wonders for your brand identity and reputation. Consumers love an environmentally friendly business and this session will show you just how easy it is to become one.

14:30 - 14:50
Defence Against Disasters

We’re in the industry of people. Accidents happen. And sometimes, unfortunately, disasters strike. This session will help you understand how to keep your business together (and your head screwed on) in the face of a disaster. Most importantly, you’ll be advised on how to protect your guests, your team; and the people who really matter.

15:30 - 15:50
Direct Booking Revolution

Technology has enhanced the ability for buyers and sellers to meet, connect and do business without an intermediary. This is no different in the short stay industry and any sensible accommodation owner will be looking at how to maintain and increase their direct bookings as part of their overall sales channel. Find out here.

16:00 - 16:20
Mortgage Matters

Mortgages are a complicated business. This is a specialist session for people looking for expert advice on financing their next short stay property whether that’s a cottage or a premium urban let or something in between.

16:30 - 16:50
Good Riddance, Overheads

Fancy reducing your overheads and increasing profits? A seemingly enormous challenge, but the “ultimate dream” for property and short-term rental agency owners. During this power-talk, you’ll learn some handy, legitimate ways of reducing your business’s overheads and saving those all-important £££’s.

Welcome to the Technology Stage

Sessions delivered in partnership with

The amount of technological products and solutions for short stay businesses is growing on a daily basis and these sessions look at how you can optimise your selection to help deliver amazing business performance in 2020 whether that is based on access, automation, bookings, channels, check-ins and so much more. We talk about the latest trends as well as highlight the tech you should be using today and tomorrow.

10:30 - 10:50
Alexa, Sort Out My Business!

Possibly, one of the most exciting developments in technology is voice control. Alex, Siri, Google Assistant are all developing solutions that can benefit and grow your short-term rental business. What is it they say? We all need an Alexa in our lives…

11:00 - 11:20
Millennials, Technology and Bookings

People of different ages book travel and accommodation in different ways. It’s not a generational thing, it’s a technology thing. Take a look at how you should be shaping your communications and your booking channels to those with a millennial mindset irrespective of their age!

11:30 - 11:50
Quality Driven Technology

Artificial intelligence is more than a hype word in technology -it can be a game changer. But it is only as good as the problem it is solving. In this session you can understand how AI can help you deliver higher standards or services and experiences for guests at your short stay properties.

12:00 - 12:20
Bite-Sized Tech

Perfect for new businesses in the industry or those who wouldn’t exactly called themselves “tech nerds”. This session will cover some of the basics, in simple, easy-to-understand terms. Tech is such a huge part of hospitality now; you’ll want to get your head around some of the essentials.

12:30 - 12:50
Data Backed Business Decisions

Short stay businesses and holiday home owners that want to grow fast and earn more money need to understand the role data can play in helping them become better businesses. In this session we look at the different sources and types of data that are in the market and how it can help make decisions that improve occupancy, bookings and efficiency.

13:30 - 13:50
Being A Smarter Business

Smart home technology is moving at a pace and consumers are already familiar with Nest, Hive, Hue and more. This session looks at the top ten smart home technologies you should be deploying as a short stay business.

14:00 - 14:20
Tech Don’t Fit?

What happens when you’re working with tech that “doesn’t fit?”. It can seem like a daunting mission all right; but this session will explain how to overcome some of the most common challenges. Perfect if you’ve got any burning questions or nightmare experiences that you’d now like to learn from.

14:30 - 14:50
Top Technology Products 2020

A look at what technology is going to pop in 2020 and make a real difference to the short stay industry and the businesses it serves. We look at a short list of innovative and exciting companies that you can deploy in your business today and revolutionise the way you operate.

15:00 - 15:20
The Automation Fascination

With the consumer market rapidly growing, short-term rental businesses begin to rely on automation to help processes run as smoothly as possible. If this sounds like you (or might sound like you in the near future), head over to this session as it’ll cover all the pros and those all-important need-to-knows.

15:30 - 15:50
Choosing Channel Managers

Knowing which channel managers to choose (and more importantly, why) is no easy feat, especially if you’re a start-up business owner. Luckily for you, this session goes through the basics of the “picking process” and why working with the right channel manager is fundamental for your short-term rental business.

16:00 - 16:20
Short Stay Talks Future

Stay tuned for this session as we discuss “The Future of Short Stay” a topic that’ll close to the heart of every industry professional, both large and small. You’ll learn from educated views, opinions, and experiences; and get a better understanding of how you can steer your short-term rental business towards ongoing success.

16:30 - 16:50
OTAs: The Future

The hottest question in the industry: what is the future of online travel agents? Grab a seat at this session to explore an issue that is both relevant, and somewhat controversial. Regardless of any opinions, this is something that’ll effect every operator of the short-term rental space.

Welcome to the Guest Stage

Sessions delivered in partnership with

Guests are the beating heart of the short stay industry and are the reason for stellar growth in short stay. The modern guest is looking for more than just a smooth onboarding exercise and can’t always be defined by the broad segmentation of yesterday. These sessions will help modern accommodation and property owners put the modern guest at the heart of their business for supercharged growth.

10:00 - 10:20
Unique & Unusual

A whopping 66% of polled millennials recently claimed that “unique experiences matter”, demanding more unique and unusual places to stay via short-term rentals. In many ways, alternative accommodation (and it seems, the more alternative, the better) has become a “movement” and by offering guests with something out-of-the-ordinary, short-term rental businesses could be boosting their sales, massively.

10:30 - 10:50
Welcoming Everybody!

At its very core, traditional hospitality is built off the back of accommodating everyone. As professionals of the short-term rental industry, you’ll know this already. This session is designed to help you understand what more you can do to promote inclusion and diversity; and provide safe and secure accessibility for your guests.

11:00 - 11:20
Championing Different Cultures

Welcoming guests from different parts of the world is a blessing and speaks volumes about a short-term rental business. In our industry, there is nothing more important than actively embracing different cultures and accommodating to specific needs and preferences. Pop into this session to learn why culture comes first in the short-term rental industry.

11:30 - 11:50
Designing Guest Experiences

Short-term rental businesses that are seamless, personalised, eco-friendly, and food-focused clearly have the ultimate “guest experience” in mind, and this is exactly why they’ll leap ahead of their competitors. Fancy a piece of the action? Join this session to find out how you can design the perfect guest experience for your clientele.

12:00 - 12:20
Follow the Journey

The travel and short-term rental sector has seen dramatic change to the customer journey. Gone are the days of a “simple” process with minimal touchpoints; consumers now have a wealth of information at their fingertips which means that there is no better time to reshape and improve the customer journey. Find out how to get onto the right track at this session.

12:30 - 12:50
Knowing your Guests

A lot of short stay businesses think that the direct booking revolution is about increasing the margins and cutting out the intermediary. The important thing to remember is that it is also about knowing and owning your guests before, during and after a stay. Find out how you can do just that in this session.

13:00 - 13:20
Building Guest-Friendly Websites

There is a lot of talk about the technology behind websites for short stay businesses. Forget mobile first – this session looks at the five most important guest-friendly features any website should have to boost bookings and improve the customer booking journey .

13:30 - 13:50
UK Hot Spots

If you’re interested in finding out where exactly the UK hot spots are for ultimate (and incredible) guest experience, then this session is for you. Find out why these places are the most popular across the country and how you can learn from them.

14:00 - 14:20
Tours & Activities

The more you offer, the more you’ll attract. That’s the point with this session, as it explores how short-term rental businesses can provide more for their guests, in the form of tours and recreational activities. It’s a sure-fire why of ramping up bookings; what’s keeping you from getting stuck in?

14:30 - 14:50
Selling New Experiences

When you secured your guest booking you can open up a new world of experience during their stay and open up a new revenue stream for your property and short stay business. grab a seat at this session and find out exactly what you need to know to upsell your guests

15:00 - 15:20
Family Comes First

Families form a large part of the short-term rental consumer market, with more and more of them favouring alternative accommodation over conventional hotels. Find out how you can offer the best possible guest experience for families – both large and small – and be sure to bring plenty of questions!

16:00 - 16:20
Comps, Promos, Offers

Use these strategically and a first-time guest could well become a lifetime ambassador of your brand and short-term rental business. Here, you’ll learn how to apply discounts and offers without it affecting your bottom line too much (and doing your reputation the world of good). We’ll also cover how to deal with comps, under the right circumstances.

16:30 - 16:50
Winning Guests Over

How often do you consider that the all-important guest experience starts before guests enter your premises and continues after they have left? It’s all well and good catering to your guests’ needs whilst they’re staying at your short-term rental property, but we care about the before-and-after, too! Pay attention to this and you’ll win your guests over, every time.

Welcome to the Experiences Stage

Sessions delivered in partnership with

The Experiences Stage looks at the new world of opportunity that exists for short stay businesses when it comes to providing your customers and guests with activities, trips, tours and experiences that you can link to your accommodation and property. Not only does it enhance the levels of service you can provide to guests but also adds a new revenue stream for your business beyond the room booking.

10:00 - 10:20
UK Tours & Tickets

Get the full scope about the top UK tours and tickets to help you drum up more bookings for your short-term rental business. This is a fantastic (and often, dismissed) way of growing your business; and a session you certainly won’t want to miss!

10:30 - 10:50
Food for Thought

You can bet on one thing – your guests are going to eat whilst staying at your property. This session looks at how you provide expert advice around the nearest eateries and provide amazing food experiences for your guests. You might be able to add a new revenue stream onto your property as well.

11:00 - 11:20
Transport Drives Sales

For guests looking to book into a short-term rental property, transport options is a big deal. By making clear how guests can to-and-fro around their accommodation and what kind of transport is available to them, short-term rental businesses can increase their occupancy rate, all-year round. Drive towards business growth here! This session will cover all the need-to-knows.

11:30 - 11:50
Why Experiences Matters

A short-term rental stay is not just “time away”. It’s the anticipation, the excitement; it’s the ease of booking, and the simplicity of planning. In this session, you’ll explore “the rise of experiences” in our industry and why experience-based holidays matter more than anything else.

12:30 - 12:50
Ten Trending Experiences

Want to find out what’s hot and trending in travel experience? This is where you’ll need to be! Sit back (with an extra stash of pens) whilst the top tend trending experiences are shared with you, as well as why they’ve become so popular in our industry. Perfect if you’re looking for inspiration and new ideas for your short-term rental business.

13:00 - 13:20
Inspire New Experiences

The short-term rental industry is crowded, and it takes a lot more than promoting rooms and amenities to really stand out. Discover new experiences to inspire your guests, they’ll get more value for their money and you’ll relish in the satisfaction of knowing that you helped shape long-lasting memories.

13:30 - 13:50
National Event Bookings

The likes of Wimbledon and other famous national events provide the perfect opportunity to win more bookings for your short-term rental business. This session is packed with ideas on how you can maximise your chances of making the most out of event-season (and also answer some of your most common questions). Be a sport and get yourself a seat here!

14:30 - 14:50
To New Heights

The travel options available to visitors and guests at your short-term rental businesses are limitless and different people like to arrive in different styles. This premium session looks at the travellers who like to fly in style and arrive with minimal hassle.

15:00 - 15:20
All Aboard Now!

Did you know that in 2018 in the US alone, more than 88 million ventured out on a boat? Hop on board this session if you’d like a slice of the marine action; or if you’re interested in finding out more about the boating sector and what it means for the short-term rental industry.

15:30 - 15:50
Keepin’ It Local

Many guests expect a hint of the “local atmosphere” when booking into alternative accommodation. Some short-term rental businesses go a step further and partner with local communities and projects to provide their guests with a unique experience. Learn how local experiences can lift your brand and leverage your bookings during this slot.

16:00 - 16:20
Which Experience Businesses?

Wondering which experience businesses you need to know about in order to flourish as a short-term rental provider? This session covers it all and tells you what you can learn from each individual business and concept. You’ll be left brimming with new ideas about who to consider and what to look for to deliver something awesome for your next guests!

16:30 - 16:50
Introduce New Experiences

No experiences at your short-term rental property? No problem! There’s always something fresh and innovative you can offer to your guests (regardless of size or location). This session will encourage you to explore your options and make the most of what you do have, for higher occupancy rates.

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