WILL SMITH // CO-FOUNDER – HEAD OF SCIENCE BEHIND THE PERFECT STAY // PLUM GUIDE

At Plum, Will heads up the Science Behind Perfect Stay team – the engine that makes Plum the official answer to ‘What stay should I book’, and delivers experiences that guests come back for again and again.

Before Plum, Will trained as an architect, worked as an interior design, ran a start-up art gallery and spent 6 years at global innovation consultancy Happen (part of Accenture) where he was on UK Board and led projects in 23 countries to help brands grow through launching new consumer-centric products and services.