Parry Malm


If you want to know how AI is going to impact the short term accommodation sector – Parry Malm is the man you need to listen to. While many people talk about AI, his company is actually making it happen – and making other businesses money.

Parry is the CEO and founder of Phrasee, and serves on its Board of Directors. Identifying a need for improved optimisation in the digital marketing industry, Parry founded Phrasee in 2015 and went on to be named Tech Entrepreneur of the year at 2016’s UK Business Awards. More recently, Phrasee was recognised by CB Insights as 2017’s Most Innovative AI Company.

Parry will take you through the realities of AI and give you an insight into one of the hottest AI companies in the UK. Delegates at this session will get a glimpse at the Phrasee Natural Language Generation algorithm and deep learning model.

This session will focus on one of Phrasee’s clients – Virgin Holidays – and how they used AI did to transform the CRM department. From cogs to the engine driving the machine, Parry looks at where Virgin Holidays has seen the business impact, and what impact it’s had on their bottom line.