LOUISE BIRRITTERI // CEO AND FOUNDER // PIKL
Having worked in the home and motor insurance market for most of her career, Louise spotted a gap in the market in 2015 when she decided to use Airbnb for the first time to book her holiday.
With her insurance hat on, she soon realised that there was no cover for the people listing their properties on the platform. Louise decided that she would use her insurance skills to develop a product to solve this particular problem and founded Pikl in 2016, a specialist insurance company for the sharing economy. Pikl offers a range of products for short-term rental hosts to cover them in the event of theft, damage or liability.
Louise’s insurance background includes senior positions at Co-op, Sainsbury’s Bank, Arthur J Gallagher, RAC and Aviva.