The place where professionals working at destination management organisations, tourist boards and local authorities meet, network and learn at a dedicated tailored summit

THURSDAY 12 March 2020 – 10:00Am


A brand new event to connect and educate the UK DMO professional network…..

The launch of the exciting new half-day event gives professionals and peers working within the DMO sector the opportunity to learn and grow as part of the Quality in Tourism network.

This is a free-to-attend event for DMO professionals wanting to listen to expert speakers about the opportunities and challenges facing the sector in 2020 and beyond.

Co-located with The Short Stay Show delegates can join panel sessions and network with a diverse selection of peers from a broad range of disciplines and functions.






Anthony Pickles Head of Tourism Affairs VisitBritain/VisitEngland
Deirdre Wells OBE CEO Visit Kent
Deborah Heather Head of Assessment Services Quality in Tourism
Kurt Janson Director Tourism Alliance
Jitka Foralova Area Manager UK
Malcolm Bell CEO Visit Cornwall CIC
Angela Byrne Head of Visit Isle of Man Department for Enterprise, Isle of Man Government
Anne Pierce MBE Chief Executive The Springboard Charity & Springboard UK
Anne Pierce MBE Chief Executive The Springboard Charity & Springboard UK
Fiona Campbell Chief Executive ASSC
Alistair Handyside MBE Executive Chair PASC
Will Mapplebeck Strategic Comms and Public Affairs Lead Core Cities UK
Andy Woodward Director of Travel and Tourism Quality in Tourism
Nicola Said Commercial Director Marketing Cheshire
Anthony Climpson Chief Executive Officer Go New Forest CIC



A household name within the hospitality, leisure and tourism industry, the Quality in Tourism brand is synonymous with driving up standards and benchmarking businesses. We are performance partners for DMOs, hotels & guesthouses, tourist attractions and professional associations to set and improve standards within the industry and provide consumer insight.


Quality in Tourism has been assessing properties and driving standards across the UK for over 15 years and we are experts in the field, offering advice, support and assessments for tourism & hospitality businesses. Our approach of working alongside those in the industry has given us vast insight into what is required. The quality checks and mystery customer visits that we offer allows us to meet the demands of the more discerning visitor along with showcasing the very best that a property has to offer.

Our DMO partners...


As the national tourism agency – a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), VisitBritain/VisitEngland plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.

With a mission to empower people to experience the world, invests in digital technology that helps take the friction out of travel. At, we connect travellers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. 

homeaway logo


HomeAway is a network of more than 50 sites around the world, offering holidaymakers more than 2 million unique places to stay and create unforgettable holiday memories in our partners’ properties.



Founded in 1978, the Association of Scotland’s Self-Caterers (ASSC) is the leading source of knowledge on short-term letting and holiday homes in Scotland. It has more than 650 Members, operating in excess of 7,000 self-catering properties throughout Scotland, from city centre apartments, to rural cottages, to lodges and chalets, to castles. 


To develop and promote the New Forest as a high-quality destination whilst seeking to protect and enhance its special qualities and grow business by inspiring people world-wide to visit responsibly all year round. In doing so, GNF will work closely with all interests to promote the natural, cultural and commercial attributes of the New Forest for the benefit of GNF member businesses and in doing so; the wider New Forest economy


Core Cities has a mission to unlock the full potential of our great cities to create a stronger, fairer economy and society. Through their work they have a vision for all our cities to be fully empowered to shape their own future.


Visit Isle of Man promote and develop the Isle of Man as a quality leisure tourist destination, through implementing a range of strategies directed towards increasing the economic and social benefits from tourism and the visitor economy - and continuing to enhance perceptions of the Isle of Man as a place to visit, live, work and invest.


The Professional Association of Self-Caterers (PASC) has been established to focus entirely on supporting the sector in getting a better deal on taxation and regulation for its Members. The team involved have years of experience at lobbying on behalf of self-catering.


Springboard promotes hospitality, leisure and tourism as a great place to work and providing specialist services to businesses to attract talent and support HR and CSR priorities.

As a charity, it helps young people achieve their potential; supporting unemployed people of any age into work; and people facing multiple barriers to work.


The Tourism Alliance seeks to establish and maintain a favourable operating environment for all businesses involved in the delivery of tourism, particularly in England.

Our main purpose is to lobby government both in England and Brussels on the key strategic issues facing the industry.


Visit Cornwall is the tourist board for Cornwall. They sing Cornwall’s praises as a visitor destination on an international stage and, through their website,, providing Cornwall’s shop window to the world. They are more than a destination marketing organisation, they also champion and support tourism businesses - a company of two connected halves. 


Visit Greenwich is the Royal Borough of Greenwich Destination Management Company, a partnership based, not for profit, Community Interest Company.

Visit Greenwich works with partners large and small in and around the area – with visitor attractions, accommodation providers, transport operators, meetings and event venues, the hospitality and retail sectors and the travel trade and media.


Visit Kent takes a lead in the place-making agenda for the county. Through discussions with key stakeholders, it has developed a brand strategy around 'the Garden of England' proposition and has influenced the recognition of tourism in key planning, regeneration and economic development strategies. It also takes a proactive role in securing hotel investment, supporting the growing cultural and leisure offer, getting improvements in infrastructure and signage management.


Visit Wales is the Welsh Government's tourism team within the Department for Heritage to promote Welsh tourism and assist the tourism industry.

The role of Visit Wales is to support the Welsh tourism industry, improve tourism in Wales and provide a strategic framework within which private enterprise can achieve sustainable growth and success, so improving the social and economic well being of Wales. The mission of Visit Wales is to "maximise tourism's contribution to the economic, social and cultural prosperity of Wales".

welcomE to yoRKSHIRe

Forget flat caps and whippets, Yorkshire is a contemporary destination which hasn't neglected its roots.

Welcome to Yorkshire has created a fresh, dynamic view of the UK's largest county with its innovative marketing and PR campaigns, not forgetting its contagious enthusiasm which has garnered fans of Yorkshire from across the globe.


Powered by Quality in Tourism

Event Day: Thursday 12 March 2020

Open Times: 10.00 – 13.30
Sessions Start: 10.25 – 13.00


10.00 – 10.25 DMO Morning Coffee Reception

An opportunity to meet with fellow DMO professionals in the morning and discuss the programme for the half-day sessions over a caffeine boosting coffee (or a decaf if you prefer!)

10.25 – 10.30 Welcome Address

This is a chance for any exhibitors and speakers to pick up their badges and have a look around the space ahead of tomorrow.

We do recommend you pick up your badges the day before as it will save time in the morning rush!

10.30 – 11.10 Destination Growth

The opening panel looks at UK destinations and case studies that have successfully implemented visitor management strategies and enjoyed destination growth in a sensible, steady and sustainable way.


Kurt Janson, Tourism Alliance


Angela Byrne, Head of Visit Isle of Man

Nicola Said, Marketing Cheshire

Malcolm Bell, Visit Cornwall

11.10 – 11.40 Tourism Tax

Destinations and councils in the UK have been considering tourism tax for some time to help boost the local economy and offset funding cuts but with UK already holding higher rates of VAT on accommodation could it have the opposite effect?


Alistair Handyside MBE, PASC


Fiona Campbell, ASSC

Will Mapplebeck, Core Cities UK

Anthony Pickles, VisitBritain

11.40 – 12.20 Successful Partnerships

National and international partnerships are key to helping DMOs manage and develop tourism within their catchment. The burning question is how can you maintain the early enthusiasm of these partnerships and create long term effective and successful collaborations which benefit everyone – including the traveller.


Kurt Janson, Tourism Alliance


Jitka Foralova,

Scott Giles, HomeAway

A representative from Days out with the Kids

12.20 – 13.00 Giving Back

Sometimes we can be so focussed on our own objectives that we forget about what other people are trying to achieve and that can ultimately impact on your destination. We take a look at how DMOs can engage, inspire and nurture local tourism and hospitality businesses … as well as the wider local communities within a destination.


Alistair Handyside MBE, PASC


Anthony Climpson, Go New Forest CIC

Anne Pierce MBE, The Springboard Charity

Deirdre Wells OBE, Visit Kent

13.00 – 13.30 Closing Address and Networking Lunch

Deborah will close the DMO Summit summarising the discussions, panels and thoughts delivered throughout the morning.

A sandwich networking lunch will be provided for delegates

As a key part of the travel and tourism community, DMO Summit attendees are invited to visit the award-winning Short Stay Show which takes place in the ExCeL halls.

Access to the Short Stay Show is part of your free DMO Summit ticket.


“One of the best events I have been to for learning and networking – super friendly bunch of people as well.”

Short Stay Show Attendee, March 2019